Work

PREPARE/ENRICH

We Overhauled #1 assessment tool for Family therapists

Visual Language • Web Design
The Project
What We Did

The P/E website had thousands of pages of content and an outdated visual design. They needed a new look and UX that would exceed the expectations of their core users while modernizing the brand.

We audited their content, designed a new visual identity, and built a site that could serve a variety of users – ranging from therapists who only visit to log in to couples using the tool.

PREPARE/ENRICH website design
PREPARE/ENRICH website design

Our Process

001
BRAND STRATEGY

Our first step was to run our Brand 360 workshop, the result of which was a rock-solid brand strategy that serves as the foundation for all creative initiatives.

002
Naming

Next, we defined the main targets of the website by developing corresponding personas. Who is the target? What needs do they have when visiting the site? What pain points can be resolved?

The Network information architecture
003
004
CONTENT STRATEGY & IA

Next, we introduced two possible visual directions while simultaneously defining the website layout and architecture via monochromatic wireframes.

Layout, Design & Production

Lastly, we brought together the content strategy, moodboard, wireframes, and copywriting to form a beautiful and strategically sound visual design.

PREPARE/ENRICH design moodboards

“When working with Moon March, we felt heard and understood.  They took the time to learn our business and challenged our thinking about our website architecture and user experience.”

LAURA PRASKE

PREPARE/ENRICH
PREPARE/ENRICH visual asset library
PREPARE/ENRICH mobile website design