Catalight Foundation serves families of children with autism through direct care and is the largest healthcare network in California specializing in ASD. They wanted to better understand what their customers needed.
We recruited families, practitioners, and operators and performed in-depth qualitative research. We uncovered insights to deepen empathy, clarify communications, and uncover product innovation opportunities.
Our first step was to help Catalight determine who their ideal audience is, and we then developed corresponding research guides.
We ran recruitment and participation screening, ensuring we included only the relevant audiences to ensure consistency.
Next, we interviewed parents, practitioners, and operators via zoom – ensuring all calls were later anonymized and transcribed.
We then created a robust insights report replete with product innovation and communication opportunities, segmented by audience type.